Early Morning Reserve
The purpose of this campaign was to encourage riders to reserve a ride for early morning airport trips.
Designers, animators, and copy writers collaborated to quickly achieve messaging that our client desired. Please scroll down to see details from each step of this campaign.
Brainstorming…
Collecting inspo…
Some rough ideas…
Working through some concepts…
Presenting to client
Option 1
Option 2
Option 3
In round 1, we sent 3 design options to the client. In addition to these emails, we also sent a push notification design for each option, and a matching design for Uber’s rider in-app messaging asset.
Client chose to move forward with design option 1. While the copy did go through a few more rounds of feedback to perfect legal nuances, design was approved, and the animation team was able to start on creating the GIFs.
